Spokane Adfed welcomes Neil Gurney

Today the Spokane Advertising Federation meet at the MAC
for breakfast and we welcomed the former CEO of Saatchi & Saatchi Africa, Neil Gurney to come and give a presentation to our local group of Advertising professionals. Neil came to discus with us the ideas of branding and marketing, by sharing with us how he and his firm made Guinness extremely popular in Africa. Showing the way an icon can affect a product and showing some of the commercials which made the campaign work.

By creating a character Michael Power , Saatchi & Saachi then created several commercials at a run time of four minutes. These mini movies helped make Guinness become a monster which influenced a continent. This was a very large campaign taken by the company which in the end paid off.

Michael Power

"Guinness brings out the power in you!"